Senior Account Manager

Celebrating 22 years with RCP
Phone: 231-755-7845

Jon is an expert in direct-to-consumer advertising. He helps clients plan and manage successful projects through direct marketing tactics including direct mail, television and radio. His experience includes developing and managing all aspects of a proprietary and co-branded credit card customer base, as well as managing consumer databases to help retain current customers and slow attrition. With over 18 years’ experience, Jon builds solid relationships with his clients by listening, learning and creating solutions to marketing challenges. Jon is a graduate of Albion College with a Bachelor’s degree in Management and Economics, and he is an active volunteer and coach for his children’s schools.


April 8, 2020 in Jon Baarda, Marketing Strategy

Why It Is Important to Stay Top of Mind During a Downturn

Throughout history, there has been many times when the workforce has been interrupted and consumer behavior changes dramatically. Demand decreases. Spending halts. A key distributor goes out of business. No…
Read More
August 23, 2017 in Digital Marketing, Jon Baarda

Digital Insight About the Car-Buying Process

Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows interest in a car and searches new/used dealerships, Craigslist, third-party…
Read More
March 1, 2017 in In The Office, Jon Baarda

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options from 2 person boutique shops to…
Read More
August 10, 2016 in In The Office, Jon Baarda

Working with Different People in the Marketing Industry

In the course of my 20 plus years in marketing, I feel blessed to have been given the opportunity to work with so many wonderful people of different ages, genders,…
Read More


Get Started