Marketing Strategy
The Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest – 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket...
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The Socials | The Social Media Landscape
You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected...
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Facebook is Personalizing the Way You Receive Ads
Have you ever been scrolling through your Facebook timeline and been served an ad for something that clearly does not pertain to you? There is a high chance that it’s happening more than you realize....
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Cinemagraphs Get More Attention!
One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop...
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Big News for Business Facebook Pages
New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover...
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Make Your Marketing Strategy Start With “Why?”
Why is it that we, as human beings, are so curious to know the purpose of something? Why do we care? Why are we constantly annoyed if we don’t know the reason? As we can see, it starts with why. Simon...
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Best Practices for Review Management
When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10….and write about it on your social media pages, local listings...
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Social Media Spring Clean Up
Just like everything else in your business your social media platforms could use a Spring Cleaning. In today’s world with consumers being connected to their favorite brands 24/7 the social space...
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Technology Trends – Changing the Way We Buy
Mobile, Wearables, The Internet of Things, and Robotics to Big Data, Artificial Intelligence, Digital Health, Augmented Reality, Virtual Reality, and Holography. It’s clear that The Jetsons was...
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Social Media Trends of 2016
As most expect, 2016 is going to be a year where digital developments continue to flourish and evolve in the world of social media. I have a list of the top 2016 social media trends to keep your eye...
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Welcome Lydia & Austin!
Please welcome Lydia & Austin to our RCP Marketing Account Team! Lydia is an Account Coordinator with a special interest in social media and digital marketing campaigns. She excels at assessing...
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