Marketing Strategy
How Grit and Grind Turned Tito’s into a Vodka Giant
Bert “Tito” Beveridge’s story is truly authentic. Founding Tito’s Handmade Vodka in 1997, and never looking back, he’s developed a hard-drink powerhouse. To me, what’s...
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Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile
From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct answer or formula and the rules of engagement...
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Digital Insight About the Car-Buying Process
Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows interest in a car and searches new/used dealerships, Craigslist, third-party...
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Tips to Market to the Sandwich Generation
When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when,...
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User Personas
To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
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The Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest – 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket...
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The Socials | The Social Media Landscape
You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected...
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Facebook is Personalizing the Way You Receive Ads
Have you ever been scrolling through your Facebook timeline and been served an ad for something that clearly does not pertain to you? There is a high chance that it’s happening more than you realize....
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Cinemagraphs Get More Attention!
One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop...
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Big News for Business Facebook Pages
New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover...
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Make Your Marketing Strategy Start With “Why?”
Why is it that we, as human beings, are so curious to know the purpose of something? Why do we care? Why are we constantly annoyed if we don’t know the reason? As we can see, it starts with why. Simon...
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