Marketing Strategy

Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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The Socials | The Social Media Landscape

You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected...
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Cinemagraphs Get More Attention!

One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop...
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Big News for Business Facebook Pages

New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover...
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Best Practices for Review Management

When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10….and write about it on your social media pages, local listings...
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Social Media

Social Media Spring Clean Up

Just like everything else in your business your social media platforms could use a Spring Cleaning. In today’s world with consumers being connected to their favorite brands 24/7 the social space...
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Social Media Trends of 2016

As most expect, 2016 is going to be a year where digital developments continue to flourish and evolve in the world of social media. I have a list of the top 2016 social media trends to keep your eye...
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Welcome Lydia & Austin!

Please welcome Lydia & Austin to our RCP Marketing Account Team! Lydia is an Account Coordinator with a special interest in social media and digital marketing campaigns. She excels at assessing...
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