Marketing Strategy

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Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when,...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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The Socials | The Social Media Landscape

You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected...
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Cinemagraphs Get More Attention!

One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop...
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Big News for Business Facebook Pages

New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover...
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Best Practices for Review Management

When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10….and write about it on your social media pages, local listings...
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Social Media

Social Media Spring Clean Up

Just like everything else in your business your social media platforms could use a Spring Cleaning. In today’s world with consumers being connected to their favorite brands 24/7 the social space...
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