Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.
RCP Marketing Names Michael Davis Vice President of Technology
MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, ...
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Digital Insight About the Car-Buying Process
Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer ...
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Tips to Market to the Sandwich Generation
When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Practices
I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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What’s the Difference Between Photoshop, Illustrator, and InDesign?
New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas
To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017
So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new ...
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The Hunger for How
Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven ...
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To Do Lists: Analog vs. Digital
I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app ...
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The Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its ...
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How to Develop Effective Online Banner Ads
A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising ...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament ...
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