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Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.

Michael Davis

RCP Marketing Names Michael Davis Vice President of Technology

MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, ...
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Digital Car Buying

Digital Insight About the Car-Buying Process

Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer ...
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Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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Photoshop vs. Illustrator vs. InDesign

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017

So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new ...
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The Hunger for How

The Hunger for How

Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven ...
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Bullet Journal

To Do Lists: Analog vs. Digital

I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app ...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its ...
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Display-300x245

How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising ...
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March Madness

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament ...
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