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Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.

User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017

So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new ...
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The Hunger for How

The Hunger for How

Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven ...
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Bullet Journal

To Do Lists: Analog vs. Digital

I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app ...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its ...
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Display-300x245

How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising ...
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March Madness

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament ...
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Hashtags

How To Use Hashtags on Twitter, Facebook & Instagram

This has been a topic of conversation in our office for quite a few years and I think it’s because ...
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Find The Right Marketing Agency Partner

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There ...
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Instagram

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that ...
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facebook_business_page_guide-v2-01

Facebook for Business: Insight for Profile Pictures

Your profile image is the ONE image that will represent you all throughout Facebook. For that reason alone, you should ...
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greg-blog-post

Video Marketing Trends in 2017

It’s that time of year again! The moment we look back on the year behind us and decide what worked ...
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