Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.
Tips to Market to the Sandwich Generation
When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Practices
I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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What’s the Difference Between Photoshop, Illustrator, and InDesign?
New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas
To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017
So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new ...
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The Hunger for How
Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven ...
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To Do Lists: Analog vs. Digital
I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app ...
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The Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its ...
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How to Develop Effective Online Banner Ads
A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising ...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament ...
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How To Use Hashtags on Twitter, Facebook & Instagram
This has been a topic of conversation in our office for quite a few years and I think it’s because ...
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How to Find the Right Marketing Agency Partner for Your Business
The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There ...
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