We find your ideal customers and inspire them.

Contact Us Stay Informed    Marketing Calculator

Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.

GoDaddy – The Brand That Grew Up

In 1997, while I was busy working in a print shop somewhere in west Michigan and daydreaming about all things ...
Read More

Big Changes Coming To Google Advertising

It’s time to dust off that LinkedIn page and update your Google certifications. Google's PPC marketing giant known as Adwords ...
Read More

Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), ...
Read More

How To: Logo Design Process & Brand Guide Creation

Logo Design Process: At RCP, we start our logo design process with research and a design brief. Research begins with ...
Read More

The Future of Radio Ads

As an account manager, I’m frequently asked about my thoughts on radio and if it’s still a relevant advertising medium ...
Read More
4 Reasons Why You Should Work With A Google Partner Agency

4 Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives alike, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can ...
Read More

Colored Fonts Hit The Mainstream Font Repos (Like a Digital Virus)

What Are Colored Fonts? Well, This is How MyFonts.com Puts it: "You can think of color fonts like, say, emojis: ...
Read More

Five Things Designers Want to Help Their Clients Understand

In the fast-paced world of design there is a lot of industry lingo that gets tossed around and as a ...
Read More

Top 10 Best Tips For Landing an Ad Agency Job

I’m Don, RCP Marketing’s new Digital Marketing Coordinator. Having experienced both corporate and agency-side internships during college, I developed an ...
Read More

How Grit and Grind Turned Tito’s into a Vodka Giant

Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a ...
Read More

Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have ...
Read More

Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
Read More
View More Articles >

cropped-cropped-rcp_marketing_c.png

Get Started With Us!


Your Name (required):

Your Email (required):

You are interested in (required):

Marketing Strategy (Flight Plan)Traditional AdvertisingDigital MarketingWeb DevelopmentBranding & Graphic DesignVideo & Audio Production

Tell Us About Your Needs: