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Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.

How To: Logo Design Process & Brand Guide Creation

Logo Design Process: At RCP, we start our logo design process with research and a design brief. Research begins with ...
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The Future of Radio Ads

As an account manager, I’m frequently asked about my thoughts on radio and if it’s still a relevant advertising medium ...
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4 Reasons Why You Should Work With A Google Partner Agency

4 Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives alike, strategizing, managing, and reporting ROI for digital marketing or AdWords campaigns can be ...
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Colored Fonts Hit The Mainstream Font Repos (Like a Digital Virus)

What Are Colored Fonts? Well, This is How MyFonts.com Puts it: "You can think of color fonts like, say, emojis: ...
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Five Things Designers Want to Help Their Clients Understand

In the fast-paced world of design there is a lot of industry lingo that gets tossed around and as a ...
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Top 10 Best Tips For Landing an Ad Agency Job

I’m Don, RCP Marketing’s new Digital Marketing Coordinator. Having experienced both corporate and agency-side internships during college, I developed an ...
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How Grit and Grind Turned Tito’s into a Vodka Giant

Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a ...
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Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have ...
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Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
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Visual Guide To Installing a Let’s Encrypt SSL on GoDaddy cPanel Hosting

This is a fairly easy visual guide to installing a Let’s Encrypt SSL on GoDaddy’s cPanel hosting accounts. A couple of ...
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Mobile First

Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile

From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct ...
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RCP Marketing Names Michael Davis Vice President of Technology

MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, ...
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