Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.
How Grit and Grind Turned Tito’s into a Vodka Giant
Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a ...
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Make Search Results Stand Out With Rich Snippets
Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have ...
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Holiday Season
November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
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Visual Guide To Installing a Let’s Encrypt SSL on GoDaddy cPanel Hosting
This is a fairly easy visual guide to installing a Let’s Encrypt SSL on GoDaddy’s cPanel hosting accounts. A couple of ...
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Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile
From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct ...
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RCP Marketing Names Michael Davis Vice President of Technology
MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, ...
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Digital Insight About the Car-Buying Process
Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows ...
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Tips to Market to the Sandwich Generation
When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Practices
I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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What’s the Difference Between Photoshop, Illustrator, and InDesign?
New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas
To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017
So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new Select ...
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