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Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.

Tito's Vodka

How Grit and Grind Turned Tito’s into a Vodka Giant

Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a ...
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Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have ...
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Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
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Visual Guide To Installing a Let’s Encrypt SSL on GoDaddy cPanel Hosting

This is a fairly easy visual guide to installing a Let’s Encrypt SSL on GoDaddy’s cPanel hosting accounts. A couple of ...
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Mobile First

Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile

From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct ...
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Michael Davis

RCP Marketing Names Michael Davis Vice President of Technology

MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, ...
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Digital Car Buying

Digital Insight About the Car-Buying Process

Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows ...
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Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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Photoshop vs. Illustrator vs. InDesign

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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How to Select and Mask in Photoshop CC2017

So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new Select ...
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