Since 1981, RCP Marketing has been engaging audiences and accelerating brands. As an extension of your team, we understand your business. This experience results in a targeted, personalized strategy to reach loyal, high-value customers and drive results.
GoDaddy – The Brand That Grew Up
In 1997, while I was busy working in a print shop somewhere in west Michigan and daydreaming about all things ...
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Big Changes Coming To Google Advertising
It’s time to dust off that LinkedIn page and update your Google certifications. Google's PPC marketing giant known as Adwords ...
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Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX
In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), ...
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How To: Logo Design Process & Brand Guide Creation
Logo Design Process: At RCP, we start our logo design process with research and a design brief. Research begins with ...
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The Future of Radio Ads
As an account manager, I’m frequently asked about my thoughts on radio and if it’s still a relevant advertising medium ...
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4 Reasons Why You Should Work With a Google Partner Agency
For business owners and marketing executives alike, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can ...
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Colored Fonts Hit The Mainstream Font Repos (Like a Digital Virus)
What Are Colored Fonts? Well, This is How MyFonts.com Puts it: "You can think of color fonts like, say, emojis: ...
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Five Things Designers Want to Help Their Clients Understand
In the fast-paced world of design there is a lot of industry lingo that gets tossed around and as a ...
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Top 10 Best Tips For Landing an Ad Agency Job
I’m Don, RCP Marketing’s new Digital Marketing Coordinator. Having experienced both corporate and agency-side internships during college, I developed an ...
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How Grit and Grind Turned Tito’s into a Vodka Giant
Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a ...
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Make Search Results Stand Out With Rich Snippets
Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have ...
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Holiday Season
November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
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