Blog

Michael Davis

RCP Marketing Names Michael Davis Vice President of Technology

MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, Davis is responsible for leadership aligning technology with corporate-level strategy, and leading cross-functional teams in the development of web-based marketing ...
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/ in In The Office, Web Development
Digital Car Buying

Digital Insight About the Car-Buying Process

Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows interest in a car and searches new/used dealerships, Craigslist, third-party shops, etc., and eventually purchases. What I failed to ...
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shutterstock_403782409

Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when, and where to connect with their ...
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/ in All Articles, Marketing Strategy
4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors to a website ...
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Photoshop vs. Illustrator vs. InDesign

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and InDesign and what applications are best suited for various projects. Basically :: Raster, Vector, Desktop Publishing Let’s start at the ...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then you can determine what types ...
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/ in All Articles, Marketing Strategy

How to Select and Mask in Photoshop CC2017

So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new Select and Mask taskspace in Photoshop CC2017! It makes creating selections and masks much easier and allows for a more ...
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/ in All Articles, Design & Branding
The Hunger for How

The Hunger for How

Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven Community Foundation’s Excellence in Education awards program recognizing the 10% of graduating students in our community. Midway through the event, ...
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/ in All Articles
Bullet Journal

To Do Lists: Analog vs. Digital

I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app on my iPhone. I’ve downloaded several list making apps, most of which were free, but I’ve even paid for a ...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into a ...
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Display-300x245

How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising and marketing campaigns. Since consumers are constantly moving between traditional and digital forms of media, your advertisements must follow them ...
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/ in Digital Marketing
March Madness

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket challenges, and Cinderella-storied teams through marketing. And it does ...
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/ in Marketing Strategy, Social Media