The RCP Blog

GoDaddy – The Brand That Grew Up

In 1997, while I was busy working in a print shop somewhere in west Michigan and daydreaming about all things sci-fi and tech, a little start-up company called GoDaddy opened its doors. Three years later and fascinated by the new ...
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Big Changes Coming To Google Advertising

It’s time to dust off that LinkedIn page and update your Google certifications. Google's PPC marketing giant known as Adwords recently underwent some rebranding. Google Ads has replaced AdWords, and beyond the rebrand, Google announced some upcoming features and functionality ...
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Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), CMYK, and RGB/HEX. Any successful business knows the importance of having a complete brand guide that details logo usage, fonts, ...
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How To: Logo Design Process & Brand Guide Creation

Logo Design Process: At RCP, we start our logo design process with research and a design brief. Research begins with a client interview, followed by a deep dive into their history, audience, competitors, products/services, and business goals. Once we have ...
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The Future of Radio Ads

As an account manager, I’m frequently asked about my thoughts on radio and if it’s still a relevant advertising medium. While some might say radio ads are an outdated form of advertising, we are going to see (or rather hear) ...
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4 Reasons Why You Should Work With A Google Partner Agency

4 Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives alike, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can be overwhelming. You may find yourself asking questions like: “What keywords should I be targeting? What makes compelling ad copy? ...
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Colored Fonts Hit The Mainstream Font Repos (Like a Digital Virus)

What Are Colored Fonts? Well, This is How MyFonts.com Puts it: "You can think of color fonts like, say, emojis: these fonts come with preset color schemes, so when a user typesets with them, some colors appear incorporated in them, ...
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Five Things Designers Want to Help Their Clients Understand

In the fast-paced world of design there is a lot of industry lingo that gets tossed around and as a designer or account manager we often forget to explain these to our clients in layman’s terms. Here are five things ...
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Top 10 Best Tips For Landing an Ad Agency Job

I’m Don, RCP Marketing’s new Digital Marketing Coordinator. Having experienced both corporate and agency-side internships during college, I developed an appreciation for how much someone can learn in the fast-paced environment of an agency. During my last year of college ...
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How Grit and Grind Turned Tito’s into a Vodka Giant

Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a hard-drink powerhouse. To me, what's unique about his passion is that he single-handedly created this company. And, it's a little ...
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Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have now gone much further, with relevant structured content drawn directly from your site and presented within the search result. Typically ...
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Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re here to help you return the favor. Let us help you with generic or custom cards, promotional items and much ...
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