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Since the year 2000, the Pantone Color Institute has combed through pop culture, film, socio-economic conditions, seasonal trends, and many other factors that shape all aspects of society to assign a color representing where the world is going and where we have been. It is an announcement that graphic designers, artists, product packaging designers, fashion tycoons, and other creators who work with color look forward to each year. As we launch into a new decade, we wanted to take a moment to look back on the colors that have defined that past ten years.


2010 Turquoise

We were invited into the decade with Turquoise. The combination of serene blue and invigorating green inspired, comforted, and soothed while restoring our sense of well-being.



2011 Honeysuckle

Courageous and confident, we rolled into 2011 with the brave, bold color of Honeysuckle.



2012 Tangerine Tango

Inspired by 2011, but more spirited, Tangerine Tango continued to give us a boost of energy to keep us moving forward.



2013 Emerald

We took a moment in 2013 to enhance the feeling of prosperity, balance, and harmony with Elegant Emerald.



2014 Radiant Orchid

A bit of magic and imagination was sparked in 2014 with Radiant Orchid. Blooming with confidence, it was an expressive, creative, and embracing purple that emanated great joy, love, and health.



2015 Marsala

The middle of the decade, greeted us with the warmth and richness of Marsala. Naturally robust and earthy with its red-brown roots, it was sophisticated and had impact as both a grounded statement color on its own or a strong accent to other colors.


2016 Rose Quartz & Serenity

For the first time, Pantone introduced two colors that blended together for a softer take while seeking mindfulness. Rose Quartz and Serenity were symbolic of the changes taking place in our culture with societal movements toward gender equality and fluidity. Rose Quartz was persuasive yet gentle to convey compassion, while Serenity was weightless and airy bringing feelings of relaxation even in turbulent times.

2017 Greenery

Springing into 2017 with a refreshing and revitalizing shade, Greenery was symbolic of new beginnings. The fresh, yellow-green shade evoked the first days of spring when nature’s greens revive, restore, and renew, reminding consumers to take a deep breathe and feel reinvigorated.


2018 Ultra Violet

Ultra Violet lit the way in 2018 for what was yet to come. Dramatic and thoughtful, it pointed us to the future as we were intrigued by the discoveries that lay ahead. The night sky has always been symbolic and inspires the desire to pursue a world beyond our own.


2019 Living Coral

The final year of the decade embraced us with warmth and nourishment to provide comfort in our continually shifting environment. The vibrant, yet mellow, Living Coral is found in our natural surroundings and has a lively presence within social media, representing the fusion of modern life.



2020 Classic Blue

As one decade ends, another begins. We are excited to enter 2020 with the color Classic Blue. Timeless and enduring, it is elegant in its simplicity and brings us a sense of peace and tranquility.


Download the palettes by visiting Pantone. And if you’re interested in learning more about design, branding and color usage, click here

Nicole Oquist

Author Nicole Oquist

Nicole is an integral part of RCP’s creative team that continually creates fresh design concepts for RCP's clients and has created marketing pieces that have won national awards for design.

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