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rcp_snapchat_35yr-169x300Snapchat lets you easily talk with friends, view Live Stories from around the world and explore news in Discover. According to Snapchat, “Life’s more fun when you live in the moment!” and it’s easily turning into one of everyone’s favorite way of social sharing. With the ever-growing popularity of Snapchat I have started to notice a new trend, custom Snapchat Geofilters. Weddings, birthday parties or corporate events you can make a Snapchat filter for it. We even created a filter for our 35th anniversary here at RCP. Below is some information regarding these custom filters:

On-Demand Geofilters

Businesses and individuals alike can purchase On-Demand Geofilters. Whether it’s for a house party or wedding, a coffee shop or campus-wide event, Geofilters make it easy for Snapchatters who are there to send your message to friends. Brand logos and trademarks are permitted, unlike with free Community Geofilters, which are meant for public places like parks, landmarks, and cities.

A Personal Geofilter promotes a personal event/location like a birthday party, wedding, house party, or graduation party. Personal Geofilters can also be used for private locations (like your home) over a longer period of time (max 30 days). Personal Geofilters cannot include marks, logos, branding for businesses.
A Business Geofilter promotes a business or a brand. For example, you could create a Business Geofilter for your coffee shop, an upcoming sale at your store, an ad over a space like a park, and more. Business Geofilters need to meet the  Business Guidelines per Snapchat.

How long can an On-Demand Geofilter run?
An On-Demand Geofilter can be active for up to 30 consecutive calendar days.

How do I get metrics on my On-Demand Geofilter’s performance?
You can see how many people viewed or Snapped your Geofilter. Metrics will appear below your selected order once the Geofilter has run. Metrics do not update instantaneously, and may lag 24 hours.

Is there a minimum or maximum Geofence size?
Your Geofence must be between 20,000 and 5,000,000 square feet.

How does On-Demand Geofilter pricing work?
The price of an On-Demand Geofilter depends on a few factors including the size of the Geofence and how long you want it to run.

Sound interesting? Let our social experts help take your ideas and turn them into reality today! Contact RCP to learn more and create your custom Snapchat filter.

Austin Pierce

Author Austin Pierce

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