Let’s Put Your Website To Work

By Amy Atkinson
April 12, 2018

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Your new website is live. Now what?  We often use the analogy of “building a house” when discussing the construction of a new website. This analogy is used because it’s easy for everyone to understand the building process … pouring the foundation, building the walls, and adding furniture and decorations. We generally say, you need to get the house built before you start inviting people over.

Well, that’s where you are now. Your house is built and you’ve moved in. So, how do you go about inviting friends over to this shiny new house of yours? Below you’ll find some suggested add-on services from RCP Marketing that will help you grow traffic to your site, convert visitors to active prospects, and get them to engage with your business or organization.


Get Writing!

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If you have a blog section on your website, writing new content on a weekly basis is a valuable method for improving your site’s search engine performance, and gives your visitors a reason to keep coming back.


Add Videos

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Video is the #1 most consumed content type on the web. And, it’s a great way to expose your visitors to your product, service or “customer experience” without any risk on their part. Video can also be used to boost engagement in social media. By using clips of longer format productions as bait you can get followers to visit your website.


Consider Digital Advertising

There are many types of targeted traffic-building digital advertising options including:

  • Paid Search Advertising
  • Retargeting or Remarketing Display Advertising
  • Video Pre-Roll Advertising
  • Behavioral Display Advertising
  • Paid Social Media Advertising

Each type of advertising not only drives new visitors to your site but it also can provide valuable data about your website visitors that will help you continue to keep your site up to date with the type of content your prospective customers are looking for.


Focus On Your Content

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Your website page content is your greatest tool for driving traffic to your website. It is the fuel that the search engines use to help consumers find the best results for their searches. The search engines (such as Google) are constantly crawling websites to match your content with actively searched keywords. To deliver your site as a top search result, your content needs to match the keywords users are using, as well as engage the users that are searching.


Online Directory Listings

Online directory listings (also known as business listings) are important pieces to gaining visibility in a search result for a local business, and are the cornerstone for Local SEO. They make it easy for users to find contact information about your business, get directions, read and write reviews, and much more. It’s critically important to be in control of the information published in these listings so ensure your prospects are getting the correct information.


Be Social!

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It’s likely that we’ve included links to your social media accounts on your website. So, you should be sure that you’re regularly posting content there as well, and actively driving your social media followers back to your website.


Keep an Eye on the Stats

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We have already included the code for Google Analytics on your website and you’ll find a simple traffic report on the Analytics tab inside your RCP Dashboard. A more extensive Analytics Report can be provided to you by our RCP Digital team where we’ll look into what content is performing best, highlight conversion goals, geographically detail where traffic is coming from, and how to best optimize the user experience to drive key conversion actions.

Remember, your website is the most valuable sales person you have. He (or she, if you’d rather) works 365 days a year, 24 hours a day and never calls in sick. The RCP team is ready to help you put your website to work. Contact your account manager today to discuss the next steps in building traffic (inviting friends over) to your new website.