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Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when,...
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4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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Instagram

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to...
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Video Marketing Trends in 2017

It’s that time of year again! The moment we look back on the year behind us and decide what worked and what strategies we are going to focus on in the coming months. Video has proven year after year...
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Keep Small Business Saturday Alive

Since 2010, small businesses have taken advantage of Small Business Saturday – one of two days between Black Friday and Cyber Monday. This year, Small Business Saturday is on November 26th. Powered...
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Guide To File Types

A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what...
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