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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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Instagram

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to...
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Video Marketing Trends in 2017

It’s that time of year again! The moment we look back on the year behind us and decide what worked and what strategies we are going to focus on in the coming months. Video has proven year after year...
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Keep Small Business Saturday Alive

Since 2010, small businesses have taken advantage of Small Business Saturday – one of two days between Black Friday and Cyber Monday. This year, Small Business Saturday is on November 26th. Powered...
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Guide To File Types

A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what...
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1981 & Now

By: Nicole Oquist, Wally David & Jacob Acker   RCP Marketing is currently celebrating 35 years of business. We’re proud to have lived through an entire generation of social, economic,...
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8 Tips for Better Web Development in 2017

If you launched a website more than 3 years ago, chances are you’re missing a lot of opportunities to engage and convert visitors, and in some cases, may be driving them away entirely. So much...
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