The RCP Blog

Facebook is Personalizing the Way You Receive Ads

Have you ever been scrolling through your Facebook timeline and been served an ad for something that clearly does not pertain to you? There is a high chance that it’s happening more than you realize. Facebook is now making it ...
Read More

8 Tips for Better Web Development in 2017

If you launched a website more than 3 years ago, chances are you're missing a lot of opportunities to engage and convert visitors, and in some cases, may be driving them away entirely. So much has changed in this short period ...
Read More

Cinemagraphs Get More Attention!

One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop the video, making the photo come alive. The ...
Read More

Ideas to Raise Awareness for Breast Cancer

October is Breast Cancer Awareness Month (BCAM). Major breast cancer charities organize this campaign to increase awareness and raise funds for researching a cure. A lot of us know someone who has/had breast cancer or is affected by it in some ...
Read More
/ All Articles, Uncategorized

Working with Different People in the Marketing Industry

In the course of my 20 plus years in marketing, I feel blessed to have been given the opportunity to work with so many wonderful people of different ages, genders, races, and experiences. It has helped mold me into who ...
Read More
/ All Articles, Uncategorized

Big News for Business Facebook Pages

New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover photo hits the five-year mark this year. Its ...
Read More

Trending in 2016

As you drive by billboards, read brochures, watch commercials, or even look at applications on your phone, you can pick up on trends that are new, but you can also understand which current trends may still be popular. I’d like ...
Read More
/ All Articles, Uncategorized

RCP Paddlers – Standup for a Cure Paddle Board Event

The RCP Paddlers had a great time at the Standup for the Cure Muskegon event! The power of pink in Muskegon was strong for such a great event benefiting breast cancer research and awareness! Thanks to Gull Lake Marine for providing our team with ...
Read More
/ In The Office

On-Demand Snapchat Geofilters for People and Businesses

Snapchat lets you easily talk with friends, view Live Stories from around the world and explore news in Discover. According to Snapchat, “Life’s more fun when you live in the moment!” and it’s easily turning into one of everyone’s favorite ...
Read More
Facebook Live for business

Facebook Live for Business

Coming to you live… from Facebook? Yes, as you might have seen in the last couple of weeks Facebook Live has been granting users and businesses the ability to live-stream from their Facebook accounts. This has presented businesses around the ...
Read More
review management stars rating

Best Practices for Review Management

When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10….and write about it on your social media pages, local listings or review sites. The best thing to do ...
Read More

Clean Up Your SEO Strategy

It's that time of the year to clean up your house and rid yourself of any clutter you've accumulated through the winter. This yearly tradition also applies to your SEO. SEO strategy is constantly evolving and needs to be evaluated ...
Read More
/ All Articles, Web Development