The RCP Blog

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Working with Different People in the Marketing Industry

In the course of my 20 plus years in marketing, I feel blessed to have been given the opportunity to work with so many wonderful people of different ages, genders, races, and experiences. It has helped mold me into who ...
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Big News for Business Facebook Pages

New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover photo hits the five-year mark this year. Its ...
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Trending in 2016

As you drive by billboards, read brochures, watch commercials, or even look at applications on your phone, you can pick up on trends that are new, but you can also understand which current trends may still be popular. I’d like ...
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RCP Paddlers – Standup for a Cure Paddle Board Event

The RCP Paddlers had a great time at the Standup for the Cure Muskegon event! The power of pink in Muskegon was strong for such a great event benefiting breast cancer research and awareness! Thanks to Gull Lake Marine for providing our team with ...
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On-Demand Snapchat Geofilters for People and Businesses

Snapchat lets you easily talk with friends, view Live Stories from around the world and explore news in Discover. According to Snapchat, “Life’s more fun when you live in the moment!” and it’s easily turning into one of everyone’s favorite ...
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Facebook Live for business

Facebook Live for Business

Coming to you live… from Facebook? Yes, as you might have seen in the last couple of weeks Facebook Live has been granting users and businesses the ability to live-stream from their Facebook accounts. This has presented businesses around the ...
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Best Practices for Review Management

When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10….and write about it on your social media pages, local listings or review sites. The best thing to do ...
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Clean Up Your SEO Strategy

It's that time of the year to clean up your house and rid yourself of any clutter you've accumulated through the winter. This yearly tradition also applies to your SEO. SEO strategy is constantly evolving and needs to be evaluated ...
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Social Media

Social Media Spring Clean Up

Just like everything else in your business your social media platforms could use a Spring Cleaning. In today's world with consumers being connected to their favorite brands 24/7 the social space can easily become cluttered, overwhelming, and faster than ever ...
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Give Your Video Marketing a Spring Cleaning

Clear the clutter and find new ways to grow your video marketing skills this spring! With a fresh start to the year, it’s the perfect time to pause and take inventory of your video marketing efforts. Over the last few ...
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You Can Now Record 60-Second Videos on Instagram

60-second video clips have arrived on Instagram! A feature that was once only available to advertisers is now released to all users following the latest update. Settling into a comfortable battle with Twitter, a platform that has been struggling the ...
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RCP Participates in The Ride

RCP Marketing aka "Wheels of Steel" participated in the 2016 Mercy Health The Ride and won 2nd place for most creative. Proceeds from The Ride support, patients receiving cardiac rehab at the Mercy Heart center, high school student heart screenings and ...
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