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MUSKEGON, MI — RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, Davis is responsible for leadership aligning technology with corporate-level strategy, and leading cross-functional teams in the development of web-based marketing technology solutions for the entire RC Productions family of companies including RCP Marketing, Source One Digital and The Gear Group.

RCP Marketing is one of the three businesses in the RC Productions, Inc. family of companies, also including The Gear Group (a promotional products and apparel company) and Source One Digital (a large format digital printing company). For each of the three companies and their clients, Davis is responsible for guiding the implementation and maintenance of client-facing technologies and internal applications, developed internally or acquired and implemented. He and the team of developers he manages ensure maximum uptime and stability of those applications and engage with customers and employees to improve and enhance existing systems that help drive revenue and profit margins.

“Mike is a huge asset to RC Productions and our clients. He directs our teams to always consider all aspects and implications of each project in order to prescribe the very best solution. Working with the account management teams from each of the three companies Mike guides the development of the ahead-of-the-curve websites and web-based applications we provide to our clients,” says Amy Atkinson, president of RCP Marketing.

For The Gear Group and Source One Digital, Mike has developed custom web-based store environments for clients to order custom apparel, promotional products and signage for their teams. Applications such as these help our clients manage their distribution of branded materials across the country to their branches, multiple divisions or affiliates while maintaining consistency controlling costs, managing co-op funds, and more.

Davis joined RCP Marketing in 2011 as the Director of Web and Interactive. Mr. Davis received a BBA in Marketing from Western Michigan University and an MBA Certificate in Design & Innovation Management from Kendall College of Art and Design.

RCP Marketing is a leading West Michigan agency specializing in strategic marketing and advertising solutions. RCP’s team specializes in marketing strategy, branding, web development, video production and traditional and digital media. RCP Marketing, known then as RC Productions, was founded in 1981 by Muskegon-native, Randy Crow. Today, RC Productions, including RCP Marketing, Source One Digital and The Gear Group, have offices in Muskegon, Norton Shores, and Grand Rapids, and do business across the country and abroad.

Amy Atkinson

Author Amy Atkinson

With over 25 years of marketing experience, Amy brings dynamic leadership and insight to the RCP team and their clients.

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