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Holiday Season
November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry – we’re here to help you return the favor. Let us help you with generic or custom cards,...
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Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile
From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct answer or formula and the rules of engagement...
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Tips to Market to the Sandwich Generation
When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when,...
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4 Fundamental Website Practices
I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors...
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What’s the Difference Between Photoshop, Illustrator, and InDesign?
New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and InDesign and what applications are best suited for various projects....
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User Personas
To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
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How to Select and Mask in Photoshop CC2017
So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new Select and Mask taskspace in Photoshop CC2017! It makes creating selections and masks much easier...
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The Hunger for How
Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven Community Foundation’s Excellence in Education awards program recognizing the 10% of graduating...
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The Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
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How To Use Hashtags on Twitter, Facebook & Instagram
This has been a topic of conversation in our office for quite a few years and I think it’s because for a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, we only...
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How to Find the Right Marketing Agency Partner for Your Business
The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options from 2 person boutique shops to mega agencies with offices...
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Instagram Adds Great New Feature
In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to...
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