All Articles

Holiday-cards_IMG_1200x630

Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry – we’re here to help you return the favor. Let us help you with generic or custom cards,...
Read More

shutterstock_403782409

Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We live in such a technology leading age that requires businesses to know how, when,...
Read More

4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors...
Read More

User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two to four key consumer types. Once you have established who your general audience is, then...
Read More

How to Select and Mask in Photoshop CC2017

So, here at RCP, we recently upgraded to Adobe Creative Cloud 2017. I have to say, I’m loving the new Select and Mask taskspace in Photoshop CC2017! It makes creating selections and masks much easier...
Read More

The Hunger for How

The Hunger for How

Last week, I had the privilege of sitting in the audience with the other proud parents at the Grand Haven Community Foundation’s Excellence in Education awards program recognizing the 10% of graduating...
Read More

Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into...
Read More

Instagram

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to...
Read More