Alan has over 20 years of experience connecting hundreds of West Michigan businesses with their best customers through the power of television and video marketing. He has a deep understanding of how to build efficient video advertising campaigns across the many available ad supported video platforms – TV, Streaming TV, video on demand, laptop, tablet, and mobile – toward filling marketing sales funnels with quality leads.
Alan has been working with the RCP team for many years from the outside as a media representative and television strategy consultant. His desire to provide deeper solutions to his clients has led him to join the team full time.
Alan graduated from Ferris State University with a bachelor’s degree in marketing/advertising and an associate’s degree in visual communication. After work, he can be found skating through “the hood” with his teenage daughters, plucking the upright bass with folk band The Beanpoles, or sitting on the front porch blowing a jazz standard on clarinet, much to his wife’s chagrin.