Marketing Calculator

Our marketing calculator helps you see how marketing investment drives revenue, based on your goals and your typical investment percentages and closing ratios.


Value of a Customer ($)

How much is a customer worth over a given year:

Desired New Customers Per Year

Goal for the number of new customers for this hypothetical year:

The two numbers above multiplied equals your potential revenue.

Investment Percentange (%)

What percent of your customer's value in a given year are you willing to invest to obtain them?

Close Ratio Percent (%)

What percentage of leads does your company turn into sales?

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Leads required to achieve revenue goal:

Maximum cost per lead:

Marketing investment:


Investment per customer or sale: