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The Gear Group

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Holiday Season

November is the month when your mailbox will be flooded with holiday cards, books and gifts. Don’t worry - we’re ...
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Mobile First

Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile

From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct ...
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Tips to Market to the Sandwich Generation

When you are thinking about marketing to the Sandwich generation, it is important to consider exactly who they are. We ...
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4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great ...
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Photoshop vs. Illustrator vs. InDesign

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and ...
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User Personas

User Personas

To make all of your advertising dollars count and market to your target audience, you first have to research two ...
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