BURNIPS EQUIPMENT
CASE STUDY
CLIENT STORY
Burnips Equipment Co. (Burnips) is a family-owned agricultural, construction, and lawn & garden equipment dealer providing high-quality equipment at value-driven prices. With eight locations across Michigan and northern Indiana, they are known for their excellent customer service and after-the-sale support.
As a top New Holland large agricultural machinery dealer, Burnips was regularly ranking high on the leader board in annual sales. However, they remained virtually unknown by the average rural consumer considering smaller lawn, garden, utility vehicles, mowers, snow removal equipment, and outdoor accessories.
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