Branding & Identity
Your company’s brand and identity is more than just a logo or memorable tagline. It is influenced by people, visuals, culture, style, perception, words, messages, opinions, the news media and especially social media. Our award-winning team delivers full-service branding and online presence management that helps direct your customer’s complete experience with you.
Design always begins by asking the right questions and gathering information, then following a proven method to generate ideas and improve on them through regular feedback and testing of those ideas.
Creating a brand also means understanding your customer’s persona, either through our own research or input provided by you. This often begins with a clear, articulated marketing strategy. Our design process follows these steps:
- Gather and analyze
- Mind map
- Sketch rough ideas
- Design concept(s) using rough ideas
- Present designs and gather feedback
- Revise design presentation
- Presentation and feedback (2nd iteration)