Blog

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RCP Participates in The Ride

RCP Marketing aka "Wheels of Steel" participated in the 2016 Mercy Health The Ride and won 2nd place for most creative. Proceeds from The Ride support, patients receiving cardiac rehab at the Mercy Heart center, high school student heart screenings and ...
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Technology Trends – Changing the Way We Buy

Recently I attended an Agency Management Institute (AMI) conference on Technology Trends to discuss with other agency owners how technology is changing consumer behavior and how that impacts the marketing and advertising that we see and create for clients. The ...
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Social Media Trends of 2016

As most expect, 2016 is going to be a year where digital developments continue to flourish and evolve in the world of social media. I have a list of the top 2016 social media trends to keep your eye out ...
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Welcome Lydia & Austin!

Please welcome Lydia & Austin to our RCP Marketing Account Team! Lydia is an Account Coordinator with a special interest in social media and digital marketing campaigns. She excels at assessing client needs and seeing projects through to completion. She ...
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Facebook Rolls Out New “Reaction” Buttons!

It’s finally here! Facebook has rolled out its new “Reaction” buttons! Your options feature the standard ‘like’ thumbs up, and now include love, haha, wow, sad, and angry. “What they really want is the ability to express empathy. Not every ...
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Technology Innovations that are Changing the Marketing Industry

Innovations in technology have continuously changed the marketing industry throughout history, and will continue to do so in the future. New forms of media are being created that have caused the industry to construct new tools and strategies to help ...
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How to Master the Top Social Media Platforms for your Business

Is your business participating on every social media site or have you chosen to disregard the ever-changing social media environment? As a business owner or marketer, you can no longer afford to ignore the need to incorporate social media into ...
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Meet Eric & Elijah

The RCP Marketing team has recently expanded. We would like to introduce to you Elijah Heiss and Eric Albertie. Elijah Heiss, Digital Media Strategist  Elijah Heiss is an American web developer and search marketer with 10 years of experience in ...
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Grace Under Pressure

Early this year, Family Care Center of Battle Creek changed their name to Grace Health. The RCP Marketing team was selected to assist them with several high profile areas of this massive undertaking. The timeline was tight and there were ...
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A Proud Measurement of Success

Orchard View Community Education offers many programs for Muskegon area residents like childcare, travel, and adult education. During this school year RCP partnered with OVCE Adult Education to increase enrollment prior to the first count day of 2015. We created ...
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5 Quick Tips to Convert Online Shoppers

It's the most wonderful time of the year... for online shopping. An online survey of 500 U.S. consumers reports that nearly half of all consumers are shopping online this holiday season. That includes me, and just about everyone I know ...
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Color of the Year - 2015

Pantone Announces The 2015 Color of the Year, Marsala

Pantone has announced their color of the year for 2015, Marsala. Pantone makes this announcement every year in the first week of December, and it's highly anticipated by designers, artists and more. The Color of the Year is determined by ...
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