The RCP Blog

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Technology Trends – Changing the Way We Buy

Recently I attended an Agency Management Institute (AMI) conference on Technology Trends to discuss with other agency owners how technology is changing consumer behavior and how that impacts the marketing and advertising that we see and create for clients. The ...
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SM-Graphic

Social Media Trends of 2016

As most expect, 2016 is going to be a year where digital developments continue to flourish and evolve in the world of social media. I have a list of the top 2016 social media trends to keep your eye out ...
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lydia-austin

Welcome Lydia & Austin!

Please welcome Lydia & Austin to our RCP Marketing Account Team! Lydia is an Account Coordinator with a special interest in social media and digital marketing campaigns. She excels at assessing client needs and seeing projects through to completion. She ...
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Facebook Rolls Out New “Reaction” Buttons!

It’s finally here! Facebook has rolled out its new “Reaction” buttons! Your options feature the standard ‘like’ thumbs up, and now include love, haha, wow, sad, and angry. “What they really want is the ability to express empathy. Not every ...
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A Proud Measurement of Success

Orchard View Community Education offers many programs for Muskegon area residents like childcare, travel, and adult education. During this school year RCP partnered with OVCE Adult Education to increase enrollment prior to the first count day of 2015. We created ...
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Shopping Cart

5 Quick Tips to Convert Online Shoppers

It's the most wonderful time of the year... for online shopping. An online survey of 500 U.S. consumers reports that nearly half of all consumers are shopping online this holiday season. That includes me, and just about everyone I know ...
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Color of the Year - 2015

Pantone Announces The 2015 Color of the Year, Marsala

Pantone has announced their color of the year for 2015, Marsala. Pantone makes this announcement every year in the first week of December, and it's highly anticipated by designers, artists and more. The Color of the Year is determined by ...
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Design is in the Details

Design is in the Details

A question we ask ourselves everyday when walking in new places: Do I push or pull to go through the door? The handle represents to pull, however the sign says to push. Design is in the details: from door handles, ...
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YouTube

Top 10 Best Video Ads on YouTube

Google recently released its list of top 10 video ads from the last 12 months (April 2013-April 2014). Together, the videos received 620 million views, comprising 924 million minutes watched. That's a lot of video content! Check out the replay from ...
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Golden Thinker Award

RCP Marketing Wins “Golden Thinker” Award from NAPS

Amy Atkinson, RCP Marketing President, was proudly presented with another “Golden Thinker” award from NAPS, also known as the North American Precis Syndicate, Inc. for 3,056 syndicated placements of our article for All American Daylily in publications across the U.S. The ...
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Daily Pea

Daily Pea Partners with RCP to Develop Online Presence and Strategy

Cortney Munro, Founder of Daily Pea, has worked with us for about a year and a half to develop her online presence and strategy, including website development, site driver strategy, social media strategy and consulting. She was nice enough to ...
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Better Sales Presentation

Give a Better Sales Presentation with Whiteboard Video

When it comes to great content marketing, you can't deny the power of video. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year ...
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