The RCP Blog

Social Media Spring Clean Up

Just like everything else in your business your social media platforms could use a Spring Cleaning. In today's world with consumers being connected to their favorite brands 24/7 the social space can easily become cluttered, overwhelming, and faster than ever ...
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Give Your Video Marketing a Spring Cleaning

Clear the clutter and find new ways to grow your video marketing skills this spring! With a fresh start to the year, it’s the perfect time to pause and take inventory of your video marketing efforts. Over the last few ...
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You Can Now Record 60-Second Videos on Instagram

60-second video clips have arrived on Instagram! A feature that was once only available to advertisers is now released to all users following the latest update. Settling into a comfortable battle with Twitter, a platform that has been struggling the ...
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RCP Participates in The Ride

RCP Marketing aka "Wheels of Steel" participated in the 2016 Mercy Health The Ride and won 2nd place for most creative. Proceeds from The Ride support, patients receiving cardiac rehab at the Mercy Heart center, high school student heart screenings and ...
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Technology Trends – Changing the Way We Buy

Recently I attended an Agency Management Institute (AMI) conference on Technology Trends to discuss with other agency owners how technology is changing consumer behavior and how that impacts the marketing and advertising that we see and create for clients. The ...
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Social Media Trends of 2016

As most expect, 2016 is going to be a year where digital developments continue to flourish and evolve in the world of social media. I have a list of the top 2016 social media trends to keep your eye out ...
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Welcome Lydia & Austin!

Please welcome Lydia & Austin to our RCP Marketing Account Team! Lydia is an Account Coordinator with a special interest in social media and digital marketing campaigns. She excels at assessing client needs and seeing projects through to completion. She ...
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Facebook Rolls Out New “Reaction” Buttons!

It’s finally here! Facebook has rolled out its new “Reaction” buttons! Your options feature the standard ‘like’ thumbs up, and now include love, haha, wow, sad, and angry. “What they really want is the ability to express empathy. Not every ...
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A Proud Measurement of Success

Orchard View Community Education offers many programs for Muskegon area residents like childcare, travel, and adult education. During this school year RCP partnered with OVCE Adult Education to increase enrollment prior to the first count day of 2015. We created ...
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5 Quick Tips to Convert Online Shoppers

It's the most wonderful time of the year... for online shopping. An online survey of 500 U.S. consumers reports that nearly half of all consumers are shopping online this holiday season. That includes me, and just about everyone I know ...
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Pantone Announces The 2015 Color of the Year, Marsala

Pantone has announced their color of the year for 2015, Marsala. Pantone makes this announcement every year in the first week of December, and it's highly anticipated by designers, artists and more. The Color of the Year is determined by ...
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Design is in the Details

A question we ask ourselves everyday when walking in new places: Do I push or pull to go through the door? The handle represents to pull, however the sign says to push. Design is in the details: from door handles, ...
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