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5 Quick Tips to Convert Online Shoppers

It's the most wonderful time of the year... for online shopping. An online survey of 500 U.S. consumers reports that nearly half of all consumers are shopping online this holiday season. That includes me, and just about everyone I know ...
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Color of the Year - 2015

Pantone Announces The 2015 Color of the Year, Marsala

Pantone has announced their color of the year for 2015, Marsala. Pantone makes this announcement every year in the first week of December, and it's highly anticipated by designers, artists and more. The Color of the Year is determined by ...
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Design is in the Details

Design is in the Details

A question we ask ourselves everyday when walking in new places: Do I push or pull to go through the door? The handle represents to pull, however the sign says to push. Design is in the details: from door handles, ...
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Top 10 Best Video Ads on YouTube

Google recently released its list of top 10 video ads from the last 12 months (April 2013-April 2014). Together, the videos received 620 million views, comprising 924 million minutes watched. That's a lot of video content! Check out the replay from ...
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Golden Thinker Award

RCP Marketing Wins “Golden Thinker” Award from NAPS

Amy Atkinson, RCP Marketing President, was proudly presented with another “Golden Thinker” award from NAPS, also known as the North American Precis Syndicate, Inc. for 3,056 syndicated placements of our article for All American Daylily in publications across the U.S. The ...
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/ All Articles, Uncategorized
Daily Pea

Daily Pea Partners with RCP to Develop Online Presence and Strategy

Cortney Munro, Founder of Daily Pea, has worked with us for about a year and a half to develop her online presence and strategy, including website development, site driver strategy, social media strategy and consulting. She was nice enough to ...
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Better Sales Presentation

Give a Better Sales Presentation with Whiteboard Video

When it comes to great content marketing, you can't deny the power of video. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year ...
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RCP’s Recently Launched Web Developments

Clients work with us because we provide solutions. For the following handful of RCP clients considering their current business challenges, web development offered a solution. Let us share with you some of our recently launched web projects and explain how ...
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Facebook vs. Google: May the strongest ad win!

There was a lot of buzz and speculation in the world of online advertising last week. First, General Motors famously un-friended Facebook ads on Wednesday. Then Ford immediately, and very publicly, announced its “thumbs up” for the social media giant ...
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Client Spotlight: My Honda Takes Me There

In April, RCP launched a new campaign for the West Michigan Honda Dealers dubbed My Honda Takes Me There. The campaign, designed to connect the Honda brand to the West Michigan market and drive traffic to each of the six ...
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/ All Articles, Automotive
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Online Display Ads

Most of us are likely already aware of online display and impression advertising, but have you ever wondered how and why the same advertisements repeatedly appear on your favorite websites? If you are seeing the same company’s ads over and ...
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Pinterest Moves to Number Three

Over the last six months, Pinterest has exploded all over the web and is quickly becoming the rising star in the social media scene. I ask myself this question every day (and every night when I’m still pinning). What is ...
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/ All Articles, Social Media