The RCP Blog

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The Socials | The Social Media Landscape

You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected to reach approximately 3 Billion by 2020. Social media is fully ...
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1981 & Now

By: Nicole Oquist, Wally David & Jacob Acker RCP Marketing is currently celebrating 35 years of business. We're proud to have lived through an entire generation of social, economic, and technological change. Take a look at some of the things that have ...
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3 Key Tips for Marketing to Millennials

Who are millennials and why should you make marketing to them a priority? The millennial generation was born between 1982 and the early 2000’s. There are currently 80 million millennials in the United States, meaning they represent about one fourth ...
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Facebook is Personalizing the Way You Receive Ads

Have you ever been scrolling through your Facebook timeline and been served an ad for something that clearly does not pertain to you? There is a high chance that it’s happening more than you realize. Facebook is now making it ...
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8 Tips for Better Web Development in 2017

If you launched a website more than 3 years ago, chances are you're missing a lot of opportunities to engage and convert visitors, and in some cases, may be driving them away entirely. So much has changed in this short period ...
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Cinemagraphs Get More Attention!

One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop the video, making the photo come alive. The ...
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Ideas to Raise Awareness for Breast Cancer

October is Breast Cancer Awareness Month (BCAM). Major breast cancer charities organize this campaign to increase awareness and raise funds for researching a cure. A lot of us know someone who has/had breast cancer or is affected by it in some ...
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Working with Different People in the Marketing Industry

In the course of my 20 plus years in marketing, I feel blessed to have been given the opportunity to work with so many wonderful people of different ages, genders, races, and experiences. It has helped mold me into who ...
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Big News for Business Facebook Pages

New inventions coupled with creativity gain your business a lot of exposure. Facebook’s cover photo is a great example of this as it introduced a new meaning to business pages. Facebook’s cover photo hits the five-year mark this year. Its ...
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Trending in 2016

As you drive by billboards, read brochures, watch commercials, or even look at applications on your phone, you can pick up on trends that are new, but you can also understand which current trends may still be popular. I’d like ...
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RCP Paddlers – Standup for a Cure Paddle Board Event

The RCP Paddlers had a great time at the Standup for the Cure Muskegon event! The power of pink in Muskegon was strong for such a great event benefiting breast cancer research and awareness! Thanks to Gull Lake Marine for providing our team with ...
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On-Demand Snapchat Geofilters for People and Businesses

Snapchat lets you easily talk with friends, view Live Stories from around the world and explore news in Discover. According to Snapchat, “Life’s more fun when you live in the moment!” and it’s easily turning into one of everyone’s favorite ...
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