The RCP Blog


PANTONE Announces the 2017 Color of the Year, Greenery

The color of the year for 2017 has officially been announced! This announcement is very highly anticipated by designers, artists and more. Drum roll please....The color of the year for 2017 is PANTONE 15-0343, Greenery.  Introducing Greenery 00:00 00:00 LIVE According to the ...
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6 ways Pinterest will make your holidays a little easier!

It’s the first week of December and the gift buying and planning of the countless holiday parties is upon us. What dish to bring to the office holiday party? What to wear to the Nutcracker? What to get for your teenage ...
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Keep Small Business Saturday Alive

Since 2010, small businesses have taken advantage of Small Business Saturday - one of two days between Black Friday and Cyber Monday. This year, Small Business Saturday is on November 26th. Powered by American Express, Small Business Saturday is a ...
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Guide To File Types

A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what they’re ...
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2016 Presidential Election

Social Media’s Role in the 2016 Presidential Election

Today marks the end of months and months of political bantering. While this presidential election has been taking place in auditoriums, arenas, televisions, and mailboxes, it has also been battled out on social media. Multiple social platforms have taken center stage throughout ...
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The Socials | The Social Media Landscape

You can like it, blog it, reblog, trend, follow, subscribe, check-in, rate, up-vote, share… the possibilities are endless with 2.34 Billion social networks users worldwide. This number is expected to reach approximately 3 Billion by 2020. Social media is fully ...
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1981 & Now

By: Nicole Oquist, Wally David & Jacob Acker RCP Marketing is currently celebrating 35 years of business. We're proud to have lived through an entire generation of social, economic, and technological change. Take a look at some of the things that have ...
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3 Key Tips for Marketing to Millennials

Who are millennials and why should you make marketing to them a priority? The millennial generation was born between 1982 and the early 2000’s. There are currently 80 million millennials in the United States, meaning they represent about one fourth ...
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Facebook is Personalizing the Way You Receive Ads

Have you ever been scrolling through your Facebook timeline and been served an ad for something that clearly does not pertain to you? There is a high chance that it’s happening more than you realize. Facebook is now making it ...
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8 Tips for Better Web Development in 2017

If you launched a website more than 3 years ago, chances are you're missing a lot of opportunities to engage and convert visitors, and in some cases, may be driving them away entirely. So much has changed in this short period ...
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Cinemagraphs Get More Attention!

One of the newest and latest trends in the marketing industry is the cinemagraph. A cinemagraph is simply capturing a video, choosing a still image from the clip and revealing one precise area to loop the video, making the photo come alive. The ...
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Ideas to Raise Awareness for Breast Cancer

October is Breast Cancer Awareness Month (BCAM). Major breast cancer charities organize this campaign to increase awareness and raise funds for researching a cure. A lot of us know someone who has/had breast cancer or is affected by it in some ...
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