The RCP Blog

Visual Guide To Installing a Let’s Encrypt SSL on GoDaddy cPanel Hosting

This is a fairly easy visual guide to installing a Let’s Encrypt SSL on GoDaddy’s cPanel hosting accounts. A couple of things to note right from the start, Let’s Encrypt SSL Certificates are only issued for 90 days! This means, every ...
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/ Web Development
Mobile First

Marketers will Need to Adapt to Reach Customer Engagement in the age of Mobile

From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct answer or formula and the rules of engagement are constantly changing. Marketers are only focused on reaching customers where they ...
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RCP Marketing Names Michael Davis Vice President of Technology

MUSKEGON, MI -- RCP Marketing announced the promotion of Michael L. Davis to Vice President of Technology. In this role, Davis is responsible for leadership aligning technology with corporate-level strategy, and leading cross-functional teams in the development of web-based marketing ...
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/ In The Office, Web Development

Digital Insight About the Car-Buying Process

Sitting at the conference room table, I had an epiphany about the car-buying process. My initial thought – a consumer shows interest in a car and searches new/used dealerships, Craigslist, third-party shops, etc., and eventually purchases. What I failed to remember were ...
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4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors to a website ...
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What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and InDesign and what applications are best suited for various projects. Basically :: Raster, Vector, Desktop Publishing Let’s start at the ...
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To Do Lists: Analog vs. Digital

I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app on my iPhone. I’ve downloaded several list making apps, most of which were free, but I’ve even paid for a ...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into a ...
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How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising and marketing campaigns. Since consumers are constantly moving between traditional and digital forms of media, your advertisements must follow them ...
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/ Digital Marketing

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket challenges, and Cinderella-storied teams through marketing. And it does ...
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/ Marketing Strategy, Social Media

How To Use Hashtags on Twitter, Facebook & Instagram

This has been a topic of conversation in our office for quite a few years and I think it’s because for a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, we only hear it ...
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Find The Right Marketing Agency Partner

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options from 2 person boutique shops to mega agencies with offices in multiple cities all over the ...
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/ All Articles, Uncategorized