The RCP Blog

March Madness

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket challenges, and Cinderella-storied teams through marketing. And it does ...
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/ Marketing Strategy, Social Media

How To Use Hashtags on Twitter, Facebook & Instagram

This has been a topic of conversation in our office for quite a few years and I think it’s because for a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, we only hear it ...
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Find The Right Marketing Agency Partner

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options from 2 person boutique shops to mega agencies with offices in multiple cities all over the ...
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/ All Articles, Uncategorized

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to miss - you can now share multiple ...
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Facebook for Business: Insight for Profile Pictures

Your profile image is the ONE image that will represent you all throughout Facebook. For that reason alone, you should make sure your image is recognizable and memorable. Here are our recommendations for creating a successful profile image: The simpler, the ...
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Video Marketing Trends in 2017

It’s that time of year again! The moment we look back on the year behind us and decide what worked and what strategies we are going to focus on in the coming months. Video has proven year after year to be ...
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Why 4K Video

Why 4K Video?

You’ve probably heard the term “4K video” being thrown around. It’s a term that’s grown in popularity recently due to the rise of its implementation into our media devices and becoming more conventional. Just like High Definition (HD), 4K is ...
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PANTONE Announces the 2017 Color of the Year, Greenery

The color of the year for 2017 has officially been announced! This announcement is very highly anticipated by designers, artists and more. Drum roll please....The color of the year for 2017 is PANTONE 15-0343, Greenery.  Introducing Greenery 00:00 00:00 LIVE According to the ...
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6 ways Pinterest will make your holidays a little easier!

It’s the first week of December and the gift buying and planning of the countless holiday parties is upon us. What dish to bring to the office holiday party? What to wear to the Nutcracker? What to get for your teenage ...
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/ All Articles, Social Media

Keep Small Business Saturday Alive

Since 2010, small businesses have taken advantage of Small Business Saturday - one of two days between Black Friday and Cyber Monday. This year, Small Business Saturday is on November 26th. Powered by American Express, Small Business Saturday is a ...
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Guide To File Types

A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what they’re ...
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/ All Articles, Uncategorized
2016 Presidential Election

Social Media’s Role in the 2016 Presidential Election

Today marks the end of months and months of political bantering. While this presidential election has been taking place in auditoriums, arenas, televisions, and mailboxes, it has also been battled out on social media. Multiple social platforms have taken center stage throughout ...
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