The RCP Blog

4 Fundamental Website Best Practices

4 Fundamental Website Practices

I remember in the early days (1999) when web design was just taking off how everyone thought that a great flash intro and some cool music looping in the background was a great way to welcome visitors to a website ...
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Photoshop vs. Illustrator vs. InDesign

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and InDesign and what applications are best suited for various projects. Basically :: Raster, Vector, Desktop Publishing Let’s start at the ...
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Bullet Journal

To Do Lists: Analog vs. Digital

I am a list maker. I have them everywhere. I use sticky notes, note pads, index cards, the notes app on my iPhone. I’ve downloaded several list making apps, most of which were free, but I’ve even paid for a ...
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Brand Guide - Imprint Examples

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into a ...
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How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising and marketing campaigns. Since consumers are constantly moving between traditional and digital forms of media, your advertisements must follow them ...
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/ Digital Marketing
March Madness

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket challenges, and Cinderella-storied teams through marketing. And it does ...
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/ Marketing Strategy, Social Media
Hashtags

How To Use Hashtags on Twitter, Facebook & Instagram

This has been a topic of conversation in our office for quite a few years and I think it’s because for a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, we only hear it ...
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Find The Right Marketing Agency Partner

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options from 2 person boutique shops to mega agencies with offices in multiple cities all over the ...
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/ All Articles, Uncategorized
Instagram

Instagram Adds Great New Feature

In today’s world of ever-evolving apps and social platforms, it’s sometimes hard to notice every update and new features that are released. However, the latest feature to be rolled out is hard to miss - you can now share multiple ...
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Facebook for Business: Insight for Profile Pictures

Your profile image is the ONE image that will represent you all throughout Facebook. For that reason alone, you should make sure your image is recognizable and memorable. Here are our recommendations for creating a successful profile image: The simpler, the ...
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Video Marketing Trends in 2017

It’s that time of year again! The moment we look back on the year behind us and decide what worked and what strategies we are going to focus on in the coming months. Video has proven year after year to be ...
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Why 4K Video

Why 4K Video?

You’ve probably heard the term “4K video” being thrown around. It’s a term that’s grown in popularity recently due to the rise of its implementation into our media devices and becoming more conventional. Just like High Definition (HD), 4K is ...
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