Beyond Blogging: 9 Ways to Add Content to Your Website
At WordCamp Grand Rapids 2014 (#wcgr) — a WordPress conference for web enthusiasts — there was a lot of talk about website content.
“This is not field of dreams – If you build it, people will not come unless you tell them about it,” said speaker Andrea Napierkowski. You need dynamic content on your website, and you need to advertise and leverage your content through social media.
The beauty of WordPress for our agency’s clients is that it consistently allows users to update or make changes regularly. Here are 9 ways to add content to your site without having to update a blog:
1. Make Videos – Video content is popular and versatile. You can create video testimonials, how-to videos, video blogs, white board videos, and much more. If you do it, treat it like a blog and be consistent – whether you post a new video once a week or once a month, just be fair to your followers and do it regularly so they know what to expect. Video engagement is very measurable and has been successful for many to grow their ROI. A video content strategy is the way to start. Learn more about How A Strategy Can Help You Create Video Content Worth Watching.
2. Develop Case Studies – Users want something of substance and value… something they can relate to and apply to their business needs. If you publish case studies on your website, you are providing some meaty examples of how you have helped others and it’s likely to resonate with your target audience. Make them easy to find and easy to read. Keep it simple. Your goal should be to spark interest so the user takes action, not to sell. Just give them enough to chew on so they will request more info from you. Here is a article from Wikihow with more on How to Write a Case Study.
3. Add Pages – Pay attention to the types of content people are searching for and the topics that you are talking to customers and prospects about. Create website content to meet those needs. Measure topic interest by looking at your website analytics (Google Analytics is a popular FREE tool), doing some keyword research and reading your email outbox to establish and topics or trends that are in demand from your audience. For example, if by employing these research tactics you realize that degrees and accreditation are something people are searching for and talking about with you in emails, you may want to take the team page on your website one step further by adding individual bio pages on professionals with their degrees displayed within your organization.
4. Share social content – If your business is using social media, share that on your website. Whether it be Facebook, Linkedin or Tumblr, that all fosters fresh content. By sharing on your website it can benefit you two-fold.
5. Publish Testimonials – There will always be customers that would love to share the experience of working with you. You could publish a written statement or produce a video testimonial to share on your site. In addition, you can search online for testimonials as well. People may have already shared their experiences on sites such as yelp or Google Places.
6. Create a timeline – By creating a company timeline and featuring it on your website, it gives you a format to share company milestones and important information with your audience and creates content that needs to be updated as new events happen. This content could help users to better understand why they should take notice of your business. It should be written in the “you first” perspective, telling users immediately how the events on your timeline benefit them. For example, instead of “we moved to a bigger facility” try, “In order to serve our customers more efficiently, we expanded our workspace to double it’s original size.”
7. Share existing content – Content is being published all day every day in this digital age and it is published online for you to share. You can use tools like Feedzilla to add feeds of relevant industry content to your website.
8. Post images – Change slider images and offers, post photos of events, employees pics, info-graphs or projects. If done right, photos don’t always need much accompanying copy. Let the photos tell the story.
9. Make calendar events – Publish and update calendar events for your audience to sign up for, plan around and attend.
The best way to add content is to develop a plan that works for your business. Start by asking yourself what is realistic with your available time and resources and matching that with a tangible plan. Also, remember that it is not only important to update content, but to let people know you made the updates. By sharing the new content on social media sites like Google+, Facebook and many others you are increasing your chances that your content will be found.